We continued to further enhance the customer service and mobilisation capabilities of the CMB Life APP. Focusing on high-frequency consumption scenarios and connecting with quality partners, the Company enriched the online service ecosystem. We also enhanced interaction efficiency and customer experience with upgraded search, recommendation and other intelligent service capabilities. Furthermore, a series of marketing campaigns such as “618 Save Money to Spend ”, “Exceptional Hainan ”, “Cashback” and “Welcome to the New Year with Credit Cards” were launched, to build up and continuously improve the ability to mobilise large-scale online and offline customers.
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