We adhered to the value-oriented and innovation-driven approach to
promote service and product upgrades. The transformation of customer acquisition strategies has facilitated
the Company's high-quality customers acquisition efforts. Additionally, it has constantly enriched its card product
portfolio by launching green and low-carbon themed credit card in practicing the ESG concept, and joined hands
with Meituan and Mango TV to launch co-branded cards in satisfying the needs of young customers for online
shopping and entertainment. Particularly for female customers, the Company launched, among others, the Hello
Kitty pink graffiti card and “Free Life” platinum credit card (Pink Version), enabling the Company to
further strengthen the connection with its customers.
Note:
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