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About CMB Credit Cards
We adhered to the value-oriented and innovation-driven approach to promote service and product upgrades. The transformation of customer acquisition strategies has facilitated the Companys high-quality customers acquisition efforts. Additionally, it has constantly enriched its card product portfolio by launching green and low-carbon themed credit card...
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What we do
​We applied a combination of measures to boost consumption, seizing the consumption hotspots of festivals and holidays and e-commerce promotions to enhance the efficiency of marketing operations. Furthermore, it capitalised on the recovery of overseas transactions by launching the themed marketing campaign of “Extraordinary Overseas...
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CMB Life APP for credit card
We continued to further enhance the customer service and mobilisation capabilities of the CMB Life APP. Focusing on high-frequency consumption scenarios and connecting with quality partners, the Company enriched the online service ecosystem. We also enhanced interaction efficiency...
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Digital transformation
It deepened the digital transformation based on the credit card core system 3.0, upgrading business procedures and functions, creating the “people + digitalisation” omni-channel service system and promoting the digital and intelligent transformation of customer service. In addition...
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