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About CMB Credit Cards
We adhered to the value-oriented and innovation-driven approach to promote service and product upgrades. The transformation of customer acquisition strategies has facilitated the Companys high-quality customers acquisition efforts. Additionally, it has constantly enriched its card product portfolio by launching green and low-carbon themed credit card...
What we do
​We applied a combination of measures to boost consumption, seizing the consumption hotspots of festivals and holidays and e-commerce promotions to enhance the efficiency of marketing operations. Furthermore, it capitalised on the recovery of overseas transactions by launching the themed marketing campaign of “Extraordinary Overseas...
CMB Life APP for credit card
We continued to further enhance the customer service and mobilisation capabilities of the CMB Life APP. Focusing on high-frequency consumption scenarios and connecting with quality partners, the Company enriched the online service ecosystem. We also enhanced interaction efficiency...
Digital transformation
It deepened the digital transformation based on the credit card core system 3.0, upgrading business procedures and functions, creating the “people + digitalisation” omni-channel service system and promoting the digital and intelligent transformation of customer service. In addition...