Customers' requirements always instruct us forward. China Merchants Bank is very sensitive to market changes while strengthening its brand image. Following the success of "All In One Net- Corporate Internet Banking", the brand service for corporate customers, a profound brand system for corporate banking – "GoFortune" is now coming up to the surface. We promise that we shall fully satisfy customers' requirements while reconstructing the internal market system for corporate banking so that both the customers and our bank can achieve the best value.

I. Customers of GoFortuneCorporate customers, including: government functions, enterprises and organizations as well as other institutes in the banking industry.

II. Customer Value symbolized by GoGortune

This brand is established on a strong base of  high-quality service and products.Its main features can be summarized as Profound Service, Team Service, Close Service and Professional Service. Products under the brand can be divided into 3 series and 8 sets.
Four service features:

1. Profound Service – GoFortune is a brand system for corporate banking co-created by CMB Corporate Banking Department, Industrial Banking Department, International Operation Management Center, Offshore Operation Department, and Capital Transaction Center.

2. Team Service – GoFortune embodies the full cooperation of CMB branches and the headquarter, and the enthusiastic participation of the bank managers and the staffs in market development. It  stresses on close team workamong corporate customer relationship managers, customer managers, and product managers.

3. Close Service – During the promotion of GoFortune, we will organize GoFortune Club to build up a CMB community to facilitate the communication between the bank and corporate customers. Customer realization will thus be increased. We will also rely on the good social image and public relations of the bank to create more values apart from the value of banking services. Therefore, customers will become much more loyal to CMB for a long win-win partnership.

4. Professional Service – Everything we do is for the convenience of the customers. We will speed up for the customers and save for the customers. Standard services and customized services will be integrated to provide the customers professional and close supports to meet their every need.

Product features:

1. After the complete analysis of CMB existing corporate products, we come up with 3 series of products, including corporate banking, international operation, and industrial banking. The product target is extended to all the corporate customers already. Domestic and foreign currencies are put into closer correlation both in China and overseas to increase global financial development so that the customers can fully share a profound banking operation.

2. 8 sets includeCapital net、Easy Collection、Full Financing、Broad Weath、Easy Investment、Security Lock、Information Harbor and Ｅ-Stop. 28 solutions are provided to meet different requirements of the customers. The customers will thus fully enjoy this value-added and individualized banking service portfolio.

III. Definition of GoFortune

Customers value will be highly enhanced after the integration of all the corporate banking operations. The service will be profound, professional, close and full of team spirit. The 3 series and 8 sets enable CMB to build up a new brand to assure the quality of its corporate banking service.

IV. Why It's GoFortune

GoFortune was derived from the ideas of 'touch a stone and turn it into gold' and 'make the finishing point'. 'Touch the gold' is a verb that indicates the feeling of action and energy. English name 'GoFortune' is to go after the fortune, which reflects the explanation of its original Chinese name "Touch the gold".

This brand expresses that 'GoFortune' will jump from under the horizon like the sun to shine in great blaze. It also reflects and focuses on customer needs with enthusiastic senses. GoFortune will be an important part of the CMB brand series together with the wealth management brand of"Sunflower".

V. Targets of GoFortune

The sense comes from recognition of an object and a brand comeing(?) from understanding of a service and a product. The goal of GoFortune is to maximize the value rising from bank-corporate interactions based on good service and good products. GoFortune is becoming into the first famous corporate banking brand in China.  

China Merchants Bank continues to innovate after the success of "All In One Card"、"All In One Net" and "Sunflower" to produce innovatively the brand product– "GoFortune" for profound corporate banking services. "GoFortune – wisdom creates value". We will highly support the new development of Chinese enterprises under the promotion concept of "Customers are our best fortune" to work for more success and pride in China's economic financial industry.

HQ Address: CMB Building, 7088 Shennan Road, Shenzhen Zip Code: 518040
National Service Hotline: 95555                    Web Site：www.cmbchina.com