In the afternoon of October 29, CCTV-CMB Strategic Partnership Signature Ceremony & Forum on Development of Chinese Private Enterprises was held in the splendid 3rd floor conference hall of Shangrila Hotel by the beautiful lake of Xihu. The hall of more than 500 square meters was full of people. CMB president Ma Weihua and the vice president Li Hao attended the ceremony. Luo Ming, the vice president of CCTV, Guo Zhenxi, the vice manager of Broadcast Center, and He Haiming, the vice manager of CCTV Commercials, were sitting in the front row. Zhang Mengjin, the administrative vice governor of Zhejiang Province, Zhou Yeliang, the president of PBOC Hangzhou Branch, and Fu Zupei, the president of Zhejiang Bank Regulatory Bureau were also invited to presence. Reporters from 20 major domestic and provincial media organizations appeared in the ceremony, including Xinhua News Agency, China Business Post, International Finance News, Sohu.com, Zhejiang Daily, and Zhejiang TV. This very large forum for private enterprises were enthusiastically responded by some 60 private enterprises in Zhejiang, including Guangsha Group, Hengdian Group, Delixi Group, alibaba.com, and Firs.

At two in the afternoon, CCTV program host Wang Xiaoya and Chen Weihong announced the opening of the ceremony. Luo Ming and Ma Weihua gave very good comments to the ally of CCTV and CMB in their addresses. They explained how the ally will compensate both sides, and said it will especially support excellent private enterprises to improve their brand influence and to help them to develop. President Ma also stressed the importance of private economy in China and the miracle brought by fast increase of Zhejiang private enterprises. He said, in the following 3 years CMB will increase the support to excellent Zhejiang private enterprises. About 15 billion RMB will be included in the credit plan to promote the development of Zhejiang private enterprises. Mas address was enthusiastically responded and accepted by Zhang Mengjin, the vice governor of Zhejiang. He said that CMB's support to Zhejiang private enterprises are highly appreciated by Zhejiang government, Zhejiang party committee, and the companies. He believes that the brands owned by Zhejiang private enterprises will have a brighter future under the cooperation of CMB and CCTV. After that, EMB vice president Li Hao and CCTV vice president Luo Ming signed the strategic partnership agreement. The two partners are now working on cooperation scheme, co-branded card development, corporate customer development support, customer financing, and many cooperation items. All the people in the hall witnessed the ceremony and toasted for its success.

The ceremony and forum have gained much attention from Zhejiang and the whole nation. Apart from CCTV's interviews of Lihao and representatives from three Zhejiang private enterprises, other media organizations also produced reports on this event. EMB supporting policy is positively appraised by Zhejiang private enterprises